10/12/2015

JOHNSON’S® : Playing In The Bath Is So Much More Than You Might Think...

Baths are so important to me especially after a busy day at work it's literally how I unwind and get myself ready for bed and the next day ahead. I never not sleep well but I know a lot of you have trouble getting a good nights sleep since this post was very popular - Tips On Winding Down Before Bed And Sleeping Very Well Every Night
PLAYING IN THE BATH IS SO MUCH MORE THAN YOU MIGHT THINK…
Encouraging your baby to play in the bath is a great and easy way to aid happy, healthy development. This year, as part of JOHNSON’S® campaign SO MUCH MORE™, the UK’s number one baby skincare brand is helping parents to better understand that bath time is so much more than cleansing; it’s a ritual that allows parents to unlock the full power of baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow.

1)      Splashing:
Research shows that splashing during bath time can help a baby to learn cause and effect by understanding that their hands hitting the water will have an impact

2)      Singing:
Studies show that singing and speaking to your baby will help them to develop a larger vocabulary by the age of two. By the age of three, the number of words a child hears and can recognise is also linked to their academic success

3)      Popping Bubbles:
Playing with bubbles in the bath can help babies to develop better hand-eye coordination skills by encouraging them to link up what the eyes and hands are doing in order to pop the bubbles

4)      Bath time toys:
Parents should encourage their baby to play with bath time toys like rubber ducks. By holding the toys under the water, it teaches a baby about object permanence by helping them discover that objects exist even when they cannot be seen

5)      Bath time fragrances:
Studies have shown that after bathing with fragranced bath products:
·         30% of babies displayed more engagement cues with their parent
·         Spent nearly 25% less time crying

SO MUCH MORE™ can help parents understand the role bath time can play. The campaign highlights that bath time is so much more than cleansing; it’s a ritual that allows parents to unlock the full power of baby’s senses and provide parents an opportunity to nurture baby’s ability to learn, think, love and grow. Through the campaign, JOHNSON’S® is advancing research that reveals the importance of multi-sensorial experiences that can lead to happy, healthy baby development.  

To explore the power of bath time further visit:  www.johnsonsbaby.co.uk/So-Much-More





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