31/10/2019

Maximise Your Chances of Success When Starting Your Own Business


Hoping to start your own business but are wondering where to start? Here are a few things to do ahead of time to improve your chances of success. 

Get educated
You don’t need to be a business graduate to set up a successful business, many people find they’re able to start small and build their way up. However, getting educated so you have some background understanding of how business works and its different elements is never going to be a bad thing. There are numerous courses in general business topics such as this certificate III in Business, as well as related subjects such as leadership and marketing that are available online these days. You don’t need to quit your day job and go back into education full time, you can study in a flexible way in your free time to build up the skills and knowledge that you need. 

Do your market research
Market research is so important, but it’s something many small businesses either aren't aware of or don’t take the time to do. Your business and products might seem like the best thing in the world to you, but others might not necessarily agree. In some cases, you might need to make minor tweaks to products, formulas or prices. In other cases, market research might show that you need to completely change your idea. It’s better to find this out before investing lots of money into a business and then find you’re not making sales as something was fundamentally wrong.

Invest in professional services
Don’t feel as though you need to tackle every job by yourself; you might not be in a position to employ staff but you don’t need to stretch yourself too thin. Hire professional third party companies to tackle areas of your business that you can'tp , or don’t want to do yourself. Marketing for example is complex and isn’t something you can guess at, so working with an agency who can run your marketing department for you makes sense. If you sell products, hiring a company who can deal with shipping and fulfillment would allow you to work on a larger scale than things taking over your home. You can simply run everything from the top, choose the jobs you want to do then hire companies or freelancers to do the rest. 

Set up a productive working area
Just because you’re working from home doesn't mean you should be lounging around the house on the sofa or in bed with your laptop. Set up a good office space where you can be productive with a desk, comfortable desk chair and the right storage to keep you organised.



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