Ultimate Local SEO Guide from Manchester SEO Agency

Source: Big Foot

A regularly maintained blog is an essential tool for brand awareness and building an online presence. It provides a forum for readers to get to know you and your brand and, most importantly, engage with your content. 

Having a local SEO strategy is a real golden ticket to blogging success in your area, especially if you are promoting a business online. You need to make sure people find your business when they conduct a local search before stumbling upon a competitor. 

This is where local SEO comes into play! 

Who better to take advice from than Manchester SEO agency, Bigfoot Digital, who provide local SEO services for their clients across the country. They dominate Google SERP’s for a number of location-based SEO phrases for cities including, Manchester, Barnsley and London. If anyone knows how to create content that ranks for local search terms, then it’s them. 

We teamed up with the marketing minds behind Bigfoot’s local SEO services to create the ultimate local SEO guide: 

So, what is local SEO marketing?
Here’s something to really highlight the importance of going local. 50% of customers who performed a local search on their smartphone visited a store within 24 hours (source). That’s one hell of a statistic, and one that should make you think twice about how you approach content marketing. 

To sum things up, let’s pretend I’m in desperate need of some new beauty products ahead of the weekend (not a lie). I don’t want to sift through endless websites, I want to find the best beauty stores near me.

Source: Big Foot
For beauty bloggers looking to boost rankings, increase readership and generate interesting content, then a collaboration post is a great place to start. ‘10 of the best beauty brands in Manchester.’ Take this title, for example. It’s going to appeal directly to your audience and includes targeted keywords. But, to take your content a step further, team up with local beauty stores and brands to share promotional materials. 

Keyword Research
It goes without saying, keyword research is the backbone of any successful content marketing strategy. There are two elements to this. The first is to consult your Google analytics data to see which terms are already bringing in the most organic traffic. The second is to use tools, such as Google’s Keyword Planner or Ahrefs to find trends in local search terms to identify which keywords you should be including in your content to make the most of your local audience. 

Get to know your local audience
If you’re launching a new product line or going to book signings like the infamous Zoella and Sprinkle of Glitter (I’m sure you’ve heard of them), then getting to know your audience is a little easier. Online bloggers looking for a connection with readers will have to delve a little deeper. Get to know your audience through evaluating your social media insights as well as Google Search Console and Google analytics data. This will allow you to create audience personas for local readers so you can create the best content for them. 

Make Content Mobile Friendly
Local-optimised content should be mobile friendly. With more searches than ever happening on mobiles devices, there is a direct connection between mobile and local search. If you haven’t optimised your website or content yet, then now is the time to do it. 

SEO Audit Performance
SEO is changing every day. What is best practice today, will be old news tomorrow. We have selected advice that we believe will be around in the world of online marketing for some years to come. But, and this is a big BUT, we can’t be certain what algorithm Google will release next so it doesn’t hurt to be prepared. Use an SEO auditing tool to evaluate your website performance. Bigfoot Digital have a free SEO audit tool specifically designed to deliver simple, actionable results which increase your local rankings. 

As you can see, a combination of local search and content marketing can have a huge impact on your local search position. Re-visit this guide anytime you need a nudge in the right direction with your blogging business, or contact the bigfoot team directly for professional advice: www.bigfootdigital.com


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