Join Nicotinell, a provider of various products which aim to help people as they begin quitting smoking, as they look to discover the costs that those who smoke across Great Britain incur due to taking up the habit:
How the research was gathered
The following research is based on the fact that the average daily cigarette consumption for men across Great Britain in 2016 was 12 cigarettes, as recorded by the Office for National Statistics in their Adult Smoking Habits in the UK: 2016 report. This figure sat at 11 cigarettes a day for women. Over a year, these figures work out at 4,380 cigarettes for men and 4,015 cigarettes for women.
After establishing this, we then looked at records by Statista to find the UK’s leading cigarettes brands in 2016 by sales value. These brands are as follows:
- Sterling — £1.51 billion
- Mayfair — £1.05 billion
- Lambert & Butler — £788 million
- Marlboro — £782 million
- Richmond — £724 million
- John Player Special — £677 million
- Carlton — £541 million
- Silk Cut — £504 million
- Windsor — £462 million*
*Players were the UK’s sixth leading cigarette brand. The have not been included in this research though, due to the data for this brand being unavailable on mysupermarket.co.uk.
The next step of gathering the appropriate research saw us selecting the most popular 20-pack box of cigarettes for each cigarette brand. We then worked out the mean value of the price charged at the UK’s four biggest supermarket chains. The supermarkets selected were those with the highest market share according to Kantar Worldpanel, which are as follows:
- Tesco — 27.8%
- Sainsbury’s — 15.8%
- Asda — 15.3%
- Morrisons — 10.4%
The following are the most popular 20-pack box of cigarettes for each cigarette brand, as well their mean value. These have been priced and charted in terms of popularity by mysupermarket.co.uk as of November 1st 2017, with the results as follows:
- Sterling Dual King Size — £8.24
- Mayfair White King Size — £8.89
- Lambert & Butler Original Silver King Size — £8.89
- Marlboro Gold King Size — £10.36
- Richmond Bright Blue Superkings — £8.89
- John Player Special Bright Blue Superkings — £7.35
- Carlton Superkings Red — £7.35
- Silk Cut King Size Silver — £10.66
- Windsor Blue JPS Superking Green — £7.89
Through the collection of all of this data, we were then able to move onto the step of calculating the amount of money that the average male and female smoker across Great Britain can expect to spend on cigarettes annually.
Annual spending on cigarettes by the average smoker in Great Britain
Avg. expenditure by men per year**
Avg. expenditure by women per year**
Sterling Dual King Size
Mayfair White King Size
Lambert & Butler Original Silver King Size
Marlboro Gold King Size
Richmond Bright Blue Superkings
John Player Special Bright Blue Superkings
Carlton Superkings Red
Silk Cut King Size Silver
Windsor Blue JPS Superking Green
Avg. expenditure across all products researched
**All average expenditures were calculated per the cost of a 20-pack of each cigarette product, when assuming that a person will be required to purchase a new pack even when their average annual expenditure doesn’t work out to a sum of 20. For example, if a smoker has 42 cigarettes per year, they would need to purchase 3 x 20 packs of cigarettes.
Analysing the results
Not convinced that the two figures for the average expenditure of all products analysed are high enough when only written in the table above? Then consider how much these popular purchases cost in comparison:
- A 49-inch Sony Bravia KD49XE9005 LED HDR 4K Ultra HD Smart Android TV can be purchased new from John Lewis for £1,199.
- A PS4 Pro 1TB, an Xbox One X and a Nintendo Switch can be purchased new from GAME for a total of £1,069.97 for all three consoles.
- A summer holiday for a family of four costs an average of £1,212, according to research from Asda Money, with this figure including flights, accommodation, food, clothes, phone data, and activities.
- The average Brit spends £1,042 a year on clothes, according to the Great British Wardrobe Report commissioned by Ariel.