Get an
accountant
Any small
business that means, well business, should endow themselves with a good
accountant who offers payroll services and
can be there in case of a dreaded audit. There is little that surpasses the
importance of financial integrity when it comes to the early days of a small
business and this holds true even for existing enterprises. There is an
overwhelming temptation to believe, as the owner or manager that you can take
care of the many accounting responsibilities with the help of software like
QuickBooks!
However
hiring a good accountant is far more efficient, freeing key staff to
concentrate on their jobs and growing the business. In the end, hiring
an accountant can more than justify the expense and is a very sound investment.
During
the start-up phase an accountant can be especially invaluable. Here are the key
benefits of having a specialist accountant on-board during this vital time:
The
accountant can:
Offer
advice on how to structure your company and what type of company would
be most advantageous to form.
Help draw
up the financial section of your business plan and help procure funds.
Offer
vital advice on decision making that can lead to maximising profits should your
personal finances be tied to the success of your new company.
Promote
great initial staff morale through efficient payroll services. Nothing is
capable of disrupting working life and having a negative impact on staff morale
quite like an unreliable payment system. If your employees are paid regularly
and on time then they will inevitably be a happier bunch and more efficient at
their jobs. Having an accountant who takes care of payroll is a no-brainer.
Get SEO
Services
In an
ever more competitive online climate the vital importance of the role played by
SEO is all too apparent. Without a Search Engine Optimised website your company
can become lost amidst a sea of SEO-ready competitors. To avoid this dreadful
fate it is imperative that a small business start-up employ a specialist in SEO
services to get their site recognised by the likes of Google. If
your company does not show up on the first couple of pages of popular search
engines then what are the chances of new customers finding your services? There
are of course many pitfalls in finding the right SEO Company and so it
is vital that you ask some key questions, such as:
- Please can I see your
portfolio of successful clients?
- Exactly how will you improve
my search engine ranking?
- Do you comply with Google’s
strict guidelines? (You do not want to be blacklisted).
- Please share all changes you
make to my site with me.
- Exactly how much will I pay?
- If we part company what
happens? Will I retain ownership of the SEO content?
By asking
such important questions upfront you can rest easy should you decide you can
manage on your own in the future, or wish to switch to a new SEO company.
Find a
good PR company
While, as
a start-up CEO / owner you doubtless know your company’s story better than
anyone else and may argue ‘why should I hand over control of PR to a third
party?’ Just because you know your business better, it doesn’t
necessarily hold true that you can communicate that story better. A good
example could be a particularly shy author, let’s say J.R.R. Tolkien suffered
from extreme shyness and was around today. He may know his story from back to
front but I’m pretty sure someone like Stephen Fry would be a better choice to
make a public reading of the book. The hiring of a PR and marketing firm is
akin to hiring a whole squadron of professional, enthusiastic (hopefully)
storytellers who will, for a fee, become immersed in your business ethos and
services and work out the best way to tell your story, with the greatest
potential for lead generation. The best choice of PR agency for a start-up will
be one whose proposal sounds a bit like this...however there are lots on the market so it's best to search around for the right Online PR Marketing company to suit you.
- Custom designed campaigns
- Passionate team of senior
through to junior talent
- No red tape or
infrastructure costs
- No management fees
- Quick turnover of a
successful program.
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