If you own your own business but you don’t have a website, you’re certainly missing a trick. In today’s digital age, a well-designed and fully optimised website is a superb way to reach more customers and make more money for your company. This is because a website acts as an additional platform to entice sales or leads. It would be naïve of you to expect this transition to happen overnight, but by combining a range of marketing tactics, both online and offline, you are sure to find success.
Nobody can work 24 hours a day, but with the presence of a website your business can continue to operate through the night. This means that you might even be able to make money whilst you sleep – wouldn’t that be the dream?! Not only that, you’ll also be able to attract people who don’t wish to leave their homes and prefer the convenience of shopping online.
Your website isn’t just meant to generate leads, however. It’s also a great way to build up brand awareness, improve your credibility as a company and essentially just create a good first impression. Research has shown that as much as 30% of consumers won’t even consider a company if they don’t have a website because they can’t do their homework and establish trust.
Lots of people are unsure about getting a website set up because they don’t feel they have the budget. This is a common objective, but your website doesn’t have to be expensive for it to help and it is certainly worth the investment. In fact, the price of a website is much lower than the price of your competitors outshining you simply because they have a website and you don’t.